Bobzien Interactive Strategies

Sierra Document Management‘s business is copying and producing confidential and irreplaceable documents for their clients. While they started their work serving Nevada’s law firms,  their business has expanded to other corporate environments, and now they’re taking an active look at how they market themselves to new clients.

Having had a basic business card site which served them just fine for a number of years, they recently approached Bobzien Interactive Services to suggest improvements to make their site easier to find online, but with the express instructions that a redesigned site was not something they wanted to pursue.

After a thorough audit of their existing site, a number of technical barriers to proper search indexing were uncovered: valuable copy locked in non-machine readable graphics, a lack of targeted meta tags, duplicative content, etc.

With that information in hand, a review of business development goals led to the creation of a comprehensive list of targeted keyword search phrases. A snapshot was taken of the site’s search ranking to benchmark a starting point, and then a complete review/rewrite and recreation of the site’s structure and content was undertaken.

The final step was a reworking of the site to address the previously identified technical shortcomings and place the new content and pages. The resulting redesigned site was akin to taking the existing body, paint job and all, and placing it on a stronger chassis with a faster engine- with better search performance and more business leads as a result.