Bobzien Interactive Strategies

I’m pleased to announce the recent completion of a Bobzien Interactive Strategies project: a redesign of the Artown website: www.renoisartown.com.

Working with a rock solid team of RKPR (public relations) and Stan Can Design (graphic design), the redesigned site allows non-technical staff to post content such as press releases and events announcements, and incorporates the organization’s social media channels, all the while showcasing the Artown look and feel.

Information architecture and web development drove the project toward completion. To determine the clients needs for the redesigned site, an information architecture  effort was conducted to inventory current site content and identified additional needs. The first result was a site map that laid out content components and an easy-to-navigate site structure for visitors.

Following the completion and approval of the site map, page wireframes were created to guide the user interface (UI), or visual, design. Wire frames are an often overlooked task in a site design process, but critical to account for all page components and functionality- elements that a graphic designer should not have to worry about so that can can concentrate on the aesthetic requirements of a good web site.

Thanks go to the Artown organization for the project, and to the full team that worked to create this visually-stunning and content-rich site. Reno IS Artown, especially online.